2023 Nissan Ariya comes with $44,485 price tag, 304-mile range promised range

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It seems like forever since Nissan first took the covers off the 2023 Ariya—the debut was in mid-2020—but the small electric crossover is close to making its showroom appearance, with Nissan confirming the start of sales this fall.

Anyone hoping for Nissan’s originally promised starting price of around $40,000 is going to be dissappointed as the 2023 Ariya is priced from $44,485, including a $1,295 destination charge. The price is for a base Ariya Engage grade which comes with a 63-kwh battery that Nissan estimates will deliver about 216 miles of range.

Anyone looking for a decent range will have to upgrade to the Ariya Venture+ which starts at $48,485 and comes with an 87-kwh battery and 304 miles of estimated range. EPA-rated figures are yet to be published.

2023 Nissan Ariya

2023 Nissan Ariya

There are four more grades further up—Evolve+, Empower+, Premiere, and Platinum—though these won’t net buyers a bigger battery.

All grades come with standard front-wheel drive and available all-wheel drive, apart from the Premiere which comes exclusively with front-wheel drive, and the Platinum which comes exclusively with all-wheel drive.

Front-wheel-drive Ariyas have a single electric motor good for 214 hp while the all-wheel-drive models add a dual-motor powertrain good for 389 hp. The dual-motor powertrain also has torque vectoring.

2023 Nissan Ariya

2023 Nissan Ariya

Note, Nissan offered slightly lower pricing on some models for early reservation holders and the automaker will stick to the promise for those customers.

The Ariya is designed to target vehicles like the Ford Mustang Mach-E, Tesla Model Y, and Volkswagen ID.4. It’s similar in size to those models, featuring a 182.9-inch length and 109.3-inch wheelbase. There are two rows in the cabin, with enough space for five adults.

The cabin is also loaded with standard tech. A 12.3-inch digital instrument cluster faces the driver and is joined by a 12.3-inch infotainment screen and color head-up display. The Ariya also features Apple CarPlay and Android Auto smartphone integration, as well as voice activation either via Nissan’s own system or Amazon Alexa.

2023 Nissan Ariya

2023 Nissan Ariya

The Ariya also comes with several electronic driver-assist features, including handy items like automatic emergency braking with pedestrian detection, and blind spot and rear cross traffic warning. Available is Nissan’s ProPilot 2.0 driver-assist system, which can handle itself in a single lane on highways but requires the driver’s attention for road changes or choosing when to pass slower moving vehicles. An automatic parking system is also available.

The Ariya rides on Renault Nissan Mitsubishi Alliance’s CMF-EV platform for electric cars. The platform will underpin many more models from Nissan as the automaker is targeting 40% of its sales in the U.S. to be EVs by 2030, and a significant portion of the remaining sales to be hybrids.

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