Digital Businesses Look At the Bright Side



Tags: Logistics I.T., Technology

Digitized businesses report even higher levels of optimism than their offline peers, says a report from, bolstered by stronger sales performance, larger anticipated investments, and more global exports. Key findings from the report reveal:

  • Digitized SMBs far outperformed businesses still operating offline in terms of sales and sourcing: 61% of digitized businesses saw increases in sales in 2021, compared to just 34% of those not online.
  • Expanding digital commerce and exploring international channels: 47% of U.S. trade among B2B small to mid-sized businesses is now through e-commerce, a nearly 12 percentage point jump in two years.

  • Digitized SMBs invest in growth: Digitized businesses are more likely than non-digitized businesses to make investments, including hiring more full-time employees (48% vs. 32%) and increasing capital expenditures (49% vs. 33%).
  • Digitized businesses are better equipped to go global: 39% of digitized businesses expect to grow exports in 2022, versus just 13% of those who rely on offline channels.
  • Digitized SMBs are significantly more confident about their future: 91% of digitized businesses are confident in the future of their business, compared to 80% of non-digitized businesses.


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